4 Things your Website May be Missing
Imagine you landed on a website page looking for a specific search result but failing to get the desired info, you leave the page. This could be a disappointing experience. If you are a website owner and something similar is happening with your visitors, then it’s time for a reality check. As the best digital marketing company in India, with decades of industry experience, we believe that no business can succeed without a sound online presence.
Your website is the best marketing tool for your business that has the potential to keep your target audience engaged 24/7. It acts like your company brochure that either captures the attention of the on-looker or simply dissuades them. If you feel that your website is failing to bring in the desired traffic to your business, look for the 4 things that your website must be missing:
Is your contact info easily accessible?
Do you know if your contact info is not easily identifiable on your homepage you are likely to lose your potential customers? Nobody will spend time hunting for your contact. The visitors will prefer to move out of your website. In order to avoid such a scenario, it’s imperative that your contact is prominent on your front page. Besides, it is also recommended that you have a separate Contact Page, specifically devoted to displaying the detail contact information. This will definitely affect your traffic inflow to your website.
Is your Business Message Clear?
All your marketing techniques and other efforts to drive in organic traffic will come to zero if your website fails to give the right business message. An About Us page is an important section of your website that allows the visitors to understand about your business, its history, and your philosophies. This further, helps them connect well with your brand. Use the right themes and relevant content in a manner that stimulates the visitor to go ahead with the decision of building their relationship with your business.
Are you Missing out On your Client’s Testimonials?
Including your client’s testimonials and reviews on your website can turn out to be a blessing in disguise. Don’t believe it? There are many people who prefer to check previous customer’s reviews and testimonials before considering their decision to do business with you. Testimonials and positive reviews add legitimacy to your business that encourages new visitors to turn into loyal customers.
Are you Paying Heed to CTA(Call to Action)?
Even the top social media marketing services cannot help you if do not have a powerful Call to Action. Conversions, leads, and revenues are all dependents on sound CTA. It is a way of invoking a response from a potential client. Some of the most common types of CTA’s are Add to Cart, Subscription signups, Try it Now, etc. It is a great way of attracting conversions and hence highly recommended for a successful business.
Read Also: How to Turn Your Website into a Sales Machine
If you are still in doubt, wondering how to connect the missing links that might be hindering your traffic inflow, we are here to help you. Connect with IKF to explore the best solutions for making your website the gateway to your traffic.